Design for the mental shortcuts and limits people have
Why the "ideal user" you're building for doesn't think the way you think they do.
Start with how humans process, not what they say they want
What researchers know about human behavior that most product teams don't.
Numbers Behind Human Connection
The science of how group size and physical space shape human connection.
Design for Humans First
The brain designed the 'back button'.
Why Copying What Works Usually Doesn't
Copying visible signals of success rarely produces the same results others achieve.
Why Great Businesses from Underrepresented Communities Stay Invisible
Behavioral science explains why support surges, why it fades, and what it takes to change that.
BTW, Your Business Needs Lateral Relationships, Too
The outcomes you want require both vertical and lateral relationships.
Why You Should Stop Using 'Community' to Describe Everything
Eight categories, five psychological structures, and what each means for how you monetize.
Why People Are Flaking On You
What behavioral science says about no-shows and what to do about it.
Why Psychological Contracts Are Very Hard to Renegotiate Later
The social rules of a free community and the struggle of adding a price tag.